Testimonials paired with complementary visuals is an irresistible combination.

4. CALL TO ACTION

At the end of the video, make sure the viewer expresses their interest in a tangible way. Whether that be via a clearly laid out contact form (like the one I have below), an email address, or phone number. You want to keep their interest by following up with them as a lead. Most people are not impulsive enough to make a decision right away. If you want to increase the chances that they will pay a visit to your website again, then you need to create a sense of urgency brought about at the end of the video. 

Some ideas to create urgency:

• you have a sale going on for a limited time 

• a bundle deal exclusive to those who made it to the end of the video

• a discount code if they sign up for your email list

People may overlook this. If your video checks all of the boxes, but no action is taken by the viewer, it’s unlikely that they will investigate further. You want to act while they are inspired.

A single video can accomplish NUMEROUS tasks:

• give people a virtual tour of your property

• establish credibility

• create social proof with testimonials

• relate to the customer’s desires

• create a call to action

Many videographers focus on technical quality (4K resolution, three-point lighting, having the BEST camera, etc.) but neglect purpose and strategy. Quality is undeniably important, but is irrelevant if you aren’t recognizing the purpose that the video is serving. See video as a marketing tool to drive traffic and increase awareness. Not just a decorative piece for your website.

I’ve helped dozens of small businesses and nonprofits tell their stories and communicate their messages through video. I would love to help you tell yours, grow your brand, and make new friends in the process.

So feel free to schedule a call with me below so we can discuss your vision.

I look forward to hearing from you!

Dylan